While it may seem tempting to save money by selling your home yourself, the risks and potential loss of profit are simply not worth it. As a seasoned realtor, I cannot stress enough the importance of using a licensed realtor to list your house. Here are a few reasons why using a realtor is the way to go:

Expertise and Knowledge

First and foremost, licensed realtors are experts in their field and have an extensive knowledge of the real estate market. We have access to the latest information on home values, market trends, and industry regulations. We also have experience negotiating contracts, marketing properties, and navigating the legal aspects of the transaction.

Marketing and Exposure

One of the biggest advantages of working with a realtor is the exposure your home will receive. Realtors have access to multiple listing services (MLS) that allow them to share your property with other agents and potential buyers. We also have access to professional photography and marketing tools to showcase your home in the best possible light.

Negotiation Skills

Selling a home is a complex transaction that requires strong negotiation skills. As a licensed realtor, I have the expertise to negotiate the best possible deal for my clients. I understand the market conditions, comparable home values, and the different aspects of a contract. This knowledge allows me to create a win-win situation for both the seller and buyer.

Now, I understand that some sellers may be hesitant to work with a realtor. Here are a few examples of what a seller might say and my rebuttals for their rejection:

“I can save money by selling my home myself.”

While it may seem like you can save money by selling your home yourself, the reality is that you may end up losing money in the long run. Realtors have access to valuable resources, such as professional marketing tools and multiple listing services, that can help you sell your home for the best possible price.

“I know my home better than anyone else.”

While you may know your home better than anyone else, it takes more than just knowledge of your home to sell it. Realtors have extensive knowledge of the local real estate market, comparable home values, and the legal aspects of a transaction. This knowledge allows us to create a strategic marketing plan to sell your home quickly and for the best possible price.

“I don’t want to pay a commission.”

While it may seem like paying a commission is an unnecessary expense, it’s important to remember that realtors work on a commission-based system. This means that we don’t get paid unless your home sells. When you work with a realtor, you can be assured that we have your best interests in mind and will work tirelessly to sell your home for the best possible price.

There have been numerous cases in Colorado where sellers have been at a significant disadvantage when trying to sell their homes themselves without the help of a realtor. Here are a few examples:

Overpricing or Underpricing – In some cases, sellers who try to sell their homes themselves may overprice or underprice their homes due to a lack of knowledge about the local real estate market. “Jim down the street has the same floor plan as me, and sold his house for “x” amount 3 years ago! I bet I can get more!” This can lead to a prolonged listing period or selling for less than market value. For example, in 2019, a for-sale-by-owner seller in Colorado Springs priced their home at $699,000, but after eight months on the market, they had to lower the price to $625,000 before finally selling it.

Legal Issues – Selling a home involves a lot of legal paperwork and regulations. Without a realtor to guide them, sellers may inadvertently violate laws or regulations, leading to costly legal issues. For example, in 2017, a for-sale-by-owner seller in Denver was sued by a buyer for failing to disclose a leak in the basement. The seller was held liable for $47,000 in damages.

Marketing and Exposure – Without a realtor’s marketing expertise, sellers may not be able to reach potential buyers or showcase their homes effectively. For example, in 2019, a for-sale-by-owner seller in Littleton had their home on the market for six months with no offers. They eventually hired a realtor who helped them stage the home and take professional photos, and it sold within three weeks.

These are just a few examples of how sellers can be at a disadvantage when trying to sell their homes themselves without the help of a realtor. Working with a licensed realtor can help ensure that you receive the best possible outcome when selling your home.

Contact me today to learn more about how I can help you sell your home.